Tag Archives: Key Research

How do Utah Voters Perceive the Attorney General’s Alleged Scandal?

Perhaps most importantly, very few Republicans (14%) or Democrats (11%) are willing to say that Swallow did nothing unethical.  While some voters haven’t quite made up their minds yet, most voters (whether Republican or Democrat) don’t like what they’re hearing … Continue reading

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Party Identification, Party Registration, and “Unaffiliated” Voters

Only 26% of unaffiliated voters also identify as independents. The remaining unaffiliated voters split evenly between Republicans (35%) and Democrats (34%). In other words, it’s probably okay to confuse registered Republicans (party registration) with self-identified Republicans (party identification), but unaffiliated … Continue reading

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Which Utah pollsters correctly predicted the election results?

Only one of Utah’s three professional pollsters was reasonably accurate with almost every prediction it made. In the two weeks prior to the election, several pollsters tried their hand at forecasting the election results in Utah’s various races. I thought … Continue reading

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Who Do Mormons Say Represents Their Faith Positively?

When you consider that Mormons overwhelmingly identify as Republicans, it is unsurprising that Mitt Romney is viewed by a large majority of Mormons as positively representing their faith. In a previous post, we reported findings from the June Key Research … Continue reading

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Comparing the USU and Key/BYU election prediction polls

Both polls agree that Republicans will sweep Utah’s statewide races decisively. We saw something unusual this week: Two well-designed polls, conducted independently (not by campaigns), in the field at the same time. Damon Cann published the USU pre-election poll last … Continue reading

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Key Research Poll General Election Predictions

Don’t go to bed early on election night if you’re interested in the outcome of the Love/Matheson race. BYU’s Center for the Study of Elections and Democracy is analyzing a poll conducted by Key Research, a survey and market research … Continue reading

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Topline Results for Key Research Statewide Voter Survey

Releasing the full results serves as a model for the kind of transparency we would like to see more of in public polling in the state of Utah. Key Research, a survey and market research company based in Provo, recently … Continue reading

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