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We are professors of political science. The goal is not to post partisan opinions, but rather to share our academic research. Learn more. Each post reflects only its author's views.
Buyer beware: Most of our posts discuss ongoing, unpublished research. We may revise our conclusions as we continue our research.
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Tag Archives: Key Research
How do Utah Voters Perceive the Attorney General’s Alleged Scandal?
Perhaps most importantly, very few Republicans (14%) or Democrats (11%) are willing to say that Swallow did nothing unethical. While some voters haven’t quite made up their minds yet, most voters (whether Republican or Democrat) don’t like what they’re hearing … Continue reading
Posted in Everything
Tagged ethics, john swallow, Key Research, public opinion, scandal
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Party Identification, Party Registration, and “Unaffiliated” Voters
Only 26% of unaffiliated voters also identify as independents. The remaining unaffiliated voters split evenly between Republicans (35%) and Democrats (34%). In other words, it’s probably okay to confuse registered Republicans (party registration) with self-identified Republicans (party identification), but unaffiliated … Continue reading
Posted in Everything
Tagged democrat, ideology, independent, Key Research, partisanship, republican, unaffiliated, voter registration
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Which Utah pollsters correctly predicted the election results?
Only one of Utah’s three professional pollsters was reasonably accurate with almost every prediction it made. In the two weeks prior to the election, several pollsters tried their hand at forecasting the election results in Utah’s various races. I thought … Continue reading
Posted in Everything
Tagged Key Research, measurement, polls, presidential election, public opinion, rankings, USU
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Who Do Mormons Say Represents Their Faith Positively?
When you consider that Mormons overwhelmingly identify as Republicans, it is unsurprising that Mitt Romney is viewed by a large majority of Mormons as positively representing their faith. In a previous post, we reported findings from the June Key Research … Continue reading
Posted in Everything
Tagged campaigns, democrat, harry reid, Key Research, mitt romney, mormons, partisanship, presidential election, public opinion, religion, republican
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Comparing the USU and Key/BYU election prediction polls
Both polls agree that Republicans will sweep Utah’s statewide races decisively. We saw something unusual this week: Two well-designed polls, conducted independently (not by campaigns), in the field at the same time. Damon Cann published the USU pre-election poll last … Continue reading
Posted in Everything
Tagged barack obama, jim matheson, Key Research, mia love, mitt romney, orrin hatch, polls, scott howell, voting
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Key Research Poll General Election Predictions
Don’t go to bed early on election night if you’re interested in the outcome of the Love/Matheson race. BYU’s Center for the Study of Elections and Democracy is analyzing a poll conducted by Key Research, a survey and market research … Continue reading
Posted in Everything
Tagged barack obama, gary herbert, jason chaffetz, jim matheson, Key Research, mia love, mitt romney, orrin hatch, polls, presidential election, public opinion, rob bishop, turnout
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Topline Results for Key Research Statewide Voter Survey
Releasing the full results serves as a model for the kind of transparency we would like to see more of in public polling in the state of Utah. Key Research, a survey and market research company based in Provo, recently … Continue reading