You might boost turnout by 11-14 percentage points if you urge folks to “be a voter” rather than just “to vote.”
Prior to each election, do-gooders throughout the state remind people to vote. Utah’s lieutenant governor prepares voter information guides, with “Vote!” and “Leave your print!” written in big lettering across the front.
But here’s something interesting: A study that came out a couple days ago suggests that turnout might be much higher if the voter guide said “Be a voter!” instead of “Vote!” This should also interest political activists. If you’re out trying to mobilize voters to show up and support your preferred candidate, you might boost turnout by 11-14 percentage points if you urge folks to “be a voter” rather than just “to vote.”
You can read more here: “Motivating voter turnout by invoking the self.” (The link is to a website that I maintain for a political scientist audience, as opposed to this blog, which has more of a political junkie audience. But this particular study was cool enough that I thought I’d mention it here, too.)